巴斯夫推出汽车外观色彩数字可视化平台 AUROOM™

巴斯夫推出汽车外观色彩数字可视化平台 AUROOM™

AUROOM 是一个提供真实数字化汽车色彩的数据库门户；

包含复杂效果的虚拟涂层可即刻投射在任何 3D 几何结构上进行色彩评估；

照片级可视化效果加快原始设备制造商设计师的色彩设计进度。

中国上海——2018年11月7日，巴斯夫涂料业务部门推出 AUROOM 数字化平台，通过该平台，原始设备制造商（OEM）的设计师可访问拥有照片级逼真效果的虚拟汽车色彩数据库。巴斯夫的虚拟色彩能捕捉汽车涂层的全方位角度，包括明亮度动态、色彩动态以及闪光效果。通过在不同的汽车模型上套用这些色彩，OEM设计师可以虚拟绘制出各种色彩方案，并在设计初期就能获得对于整车颜色及其效果最逼真的感受。AUROOM 对于OEM设计师而言非常有用，凭借该工具可加快和完善整个色彩设计的过程，因为设计师们将不再单一依赖于需要喷漆和运输的物理车型样本。AUROOM 带来更多创新特性。例如，对相同色群的不同色调进行实时并排比较，从而更快地选定适合的颜色。

“汽车涂层是高度复杂的色彩，质地、颜色的位置和表面处理共同塑造了整体观感。数字化颜色能使用户在各自的车型上看到这些色彩参数对于 3D 形状的影响，更直观易懂。”巴斯夫涂料业务部欧洲、中东及非洲地区汽车色彩设计负责人Mark Gutjahr表示。巴斯夫与市场上几乎所有汽车制造商都有合作，目前我们在欧洲可提供 600 余种颜色，并且仍在不断推陈出新。现在庞大的色彩组合将由相机扫描，并使用复杂精密的数学模型处理扫描期间生成的大量外观数据，而巴斯夫的比色专有技术有助于确保色彩的真实度。由此，OEM可在 AUROOM 平台上访问各种颜色数据，并在平台提供的不同 3D 形状上或他们自己车型的 CAD 图形上进行数据渲染。

巴斯夫涂料业务部全球战略营销负责人 Krzysztof Patryk Stolarzewicz 表示：“数字化，尤其在汽车行业，是一项重要话题。我们拥有在实验室内开发配色方案的丰富经验。现在，我们可以将配色方案数字化，并创造出照片级逼真效果的数字复制品。对于我们的客户而言，这意味着色彩决策过程变得更容易。他们还可将这些数据用于自己特定品牌的汽车配置程序中，使购车者可以体验缤纷多彩的汽车颜色，从而支持他们的购买决策。”

在启动初期，巴斯夫的虚拟配色方案将率先服务于欧洲、中东及非洲地区的原始设备制造厂商。除了数字化平台之外，客户还有机会在位于德国明斯特的欧洲色彩设计工作室一间经过特殊设计的 AUROOM “模拟双胞胎”展厅体验该技术。为了以最逼真的方式呈现颜色和效果，巴斯夫还开发了特殊的虚拟 3D 汽车造型。虚拟造型模拟了汽车车身的各种形状，如巴斯夫标志性的圆盘造型。OEM设计师可在 AUROOM 中选择不同车辆部位的各种形状，以可视化方式呈现色彩，以便评估所选颜色是否与整体设计概念相容。

关于巴斯夫涂料业务部

作为全球创新可持续汽车涂料、汽车修补漆、工业涂料和装饰漆的开发、生产和销售领域的专家，巴斯夫涂料业务部致力于打造先进解决方案，推动性能提升，促进新设计和新应用的发展，以满足世界各地合作伙伴的需求。我们还通过遍布欧洲、北美、南美和亚太地区的生产基地网络分享全球跨行业团队的知识、能力和资源，使客户从中获益。2017 年，涂料业务部全球销售额达到约 39.7 亿欧元。巴斯夫涂料——创新方案，超乎想象。如欲了解更多关于巴斯夫涂料业务部及其产品的信息，敬请访问  www.basf-coatings.com 。

关于巴斯夫

在巴斯夫，我们创造化学新作用——追求可持续发展的未来。我们将经济上的成功、社会责任和环境保护相结合。巴斯夫在全球拥有超过115,000名员工，为几乎所有国家、所有行业客户的成功作出贡献。我们的产品分属四大业务领域：化学品、特性产品、功能性材料与解决方案、农业解决方案。2017年巴斯夫全球销售额超过600亿欧元。巴斯夫的股票在法兰克福（BAS）、伦敦（BFA）和苏黎世（BAS）证券交易所上市。欲了解更多信息，请访问：www.basf.com。

BASF introduces AUROOM™, a platform for the digital visualization of automotive exterior colors

AUROOM is the portal to a database of authentic, digitized automotive colors

Virtual coatings including complex effects can immediately be mapped on any 3D geometry for color assessment

Photo-realistic visualization speeds up color design process of OEM designers

With AUROOM, BASF’s Coatings division introduces a digital platform which enables OEM designers to access a database of photo-realistic virtual car colors.  BASF’s virtual colors capture all facets of automotive coatings including lightness flop, color flop and sparkling. By mapping these colors on car models, OEM designers can virtually paint every color proposal and gain realistic impressions of colors and effects on a complete car already in an early design phase. AUROOM will be a valuable tool for OEM designers to speed up and perfect the overall color design process as they are no longer solely dependent on physical samples that need to be painted and shipped. AUROOM provides further innovative features like real-time side by side comparison of different color shades of the same color group to make the right color decision easier.

“Automotive coatings are highly complex colors with texture, color position and surface defining the overall impression. To easily understand the impact of these color parameters on a 3-D shape, the digitized colors enable the user to see this on their individual models” said Mark Gutjahr, head of Automotive Color Design EMEA at BASF’s Coatings division. Working together with almost every car manufacturer on the market, BASF currently produces over 600 colors in Europe with new colors constantly being designed. This massive portfolio will now be scanned by cameras. The huge amount of appearance data generated during the scan is processed using a sophisticated mathematic model while BASF’s colorimetric know-how contributes to ensure its authenticity. OEMs can then access the comprehensive color data at the AUROOM platform and render it on different 3D shapes provided by the platform or CAD shapes of their own models.

“Digitalization is an important topic, especially in the automotive industry. We have a lot of experience creating colors in our labs and now we are able to digitize them and create photo-realistic digital reproductions. For our customers, it means the color decision process will become easier, faster and much more effective. They can also use the data for their own brand-specific car configurators so that car buyers can experience automotive colors in their entire variety which supports their buying decision,” said Krzysztof Patryk Stolarzewicz, head of Global Strategic Marketing at BASF’s Coatings division.

In the startup phase, BASF’s virtual color solution will first be introduced to OEMs in EMEA. In addition to the digital platform, the customers will have the chance to experience the technology at AUROOM’s “analog twin” – a specially designed showroom at the Color Design Studio Europe in Münster, Germany. To demonstrate the colors and effects in the most authentic way possible, BASF also developed special virtual 3-D car shapes. Like BASF’s iconic dome shape, the virtual shapes simulate various forms of a car body. In order to assess compatibility of color with the overall design concept, OEM designers can choose shapes of different vehicle segments in AUROOM for color visualization.

About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2017, the Coatings division achieved global sales of about €3.97 billion.Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into four segments: Chemicals, Performance Products, Functional Materials & Solutions and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

Photo caption:

The virtual colors of BASF’s AUROOM™ platform capture all facets of automotive coatings including lightness flop, color flop and sparkling.

巴斯夫的虚拟色彩能捕捉汽车涂层的全方位角度，包括明亮度动态、色彩动态以及闪光效果。

Video caption:

BASF developed special virtual 3-D car shapes to demonstrate the color and effects

巴斯夫开发了特殊虚拟3-D汽车造型以展示其颜色和效果

https://v.youku.com/v_show/id_XMzkwNzAzNTIwMA==.html?spm=a2h3j.8428770.3416059.1